Toys and gifts sell in big seasonal waves, and marketplaces are tightening up on safety. We run your listings, stock and promotions so your range is compliant, visible and in stock when the busy weeks arrive.
We keep your listings compliant, protect your products from copycats and plan each season early, so the busy weeks are spent dispatching orders, not fixing problems. We can also get your products into the right independent gift shops and bookshops through retail and wholesale.
Toys need the right marking, documents, warnings and traceability details. Missing information can get listings removed.
Cheap lookalikes from unknown sellers compete on price and damage trust in the whole category.
If listings, stock and advertising aren't ready well before December, the season goes to someone else.
Huge reach for toys and gifts all year, and especially before Christmas. Some types of toys and games need Amazon's approval first.
Marketplace guideA household name for toys. Its marketplace opened in 2026 with around 80 selected sellers, including toy maker Bigjigs Toys.
Marketplace guideBroad reach for toys, collectibles and gifts. eBay requires all toys to meet CE or UKCA toy safety rules.
Marketplace guideToys and gifts show well in short videos, which can drive sudden demand around trends and gifting seasons.
Marketplace guideA UK general marketplace that can add steady extra sales for established toy and gift ranges.
Marketplace guideThe Toys (Safety) Regulations 2011 cover products for play by children under 14. Manufacturers must carry out a safety assessment, draw up a declaration of conformity and technical documentation, and keep them for 10 years. Great Britain now accepts either UKCA or CE marking, with no end date.
Each toy must carry a type, batch, serial or model number, plus the manufacturer's and importer's names and addresses (on the packaging where they can't go on the toy). Warnings must be in English and clearly visible. OPSS says regular sellers on online marketplaces are not exempt.
In June 2026 the British Toy & Hobby Association found 90% of 89 toys bought from third-party marketplace sellers failed UK toy safety rules. The Product Regulation and Metrology Act 2025 lets government place duties on online marketplaces, and a 2026 consultation proposed that marketplaces must act with due care to remove dangerous products.
Christmas accounts for 23% of annual UK toy sales, around £0.9 billion. Stock, listings and advertising need to be in place well before December, and some marketplaces set extra requirements for sellers: eBay, for example, only lets UK business sellers with a proven track record sell baby toys.
We make sure age grading, warnings, safety information and identifiers are complete and consistent across every marketplace you sell on.
Listing optimisationWe monitor your listings for lookalike and unauthorised sellers and use marketplace brand tools to report them.
Brand protectionWe plan stock levels, listing updates, promotions and advertising backwards from your peak, so nothing is left to November.
Marketplace advertisingWe prepare your product data and help you apply to selective marketplaces such as Argos, where safety and quality are part of the assessment.
Marketplace launchesBook a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
