You already have products people buy, from your website or your shop. We help you choose the right marketplaces, set up accounts in your company name and launch listings that meet each marketplace's rules from day one.
We plan and run the launch with you, in your company name, then keep the day-to-day work going so your marketplaces don't depend on spare time.
Amazon, eBay, TikTok Shop and a growing list of retailer marketplaces all work differently. Starting in the wrong place costs months and money.
Account checks, barcodes, category rules and image standards all take time to learn. Half-finished setups sit untouched for weeks.
Once listings are live, orders, messages and stock need daily attention. If that falls to whoever has a spare hour, standards slip.
Usually the first marketplace to consider, thanks to its reach. A Professional account costs £25 a month plus VAT, with a referral fee on each sale that varies by category.
Marketplace guideA practical first marketplace for many businesses, with flexible listing formats and a broad UK audience.
Marketplace guideWorth considering if you can make short videos or work with creators, because products sell through content as well as search.
Marketplace guideA UK general marketplace that makes a sensible second channel once your product data is in good shape.
Marketplace guideA low-commitment way to test overseas demand: no monthly or listing fees, with listings translated and sold in over 40 countries.
Marketplace guideNot every marketplace is open to everyone. Amazon and eBay let any verified business register, but retailer marketplaces pick their sellers. Argos, for example, opened its marketplace in August 2026 with around 80 approved sellers and takes applications. Start where your products, prices and stock levels fit.
To register a business on Amazon UK you need government-issued ID, proof of address such as a recent bank statement, your company registration details, a credit card and bank account details. Amazon says most verifications are completed within 48 hours. Having matching documents ready keeps it simple.
Copying your website descriptions across rarely works. On Amazon, most product titles must be 200 characters or fewer and can't use the same word more than twice. Many marketplaces, Fruugo included, also require a GTIN (the number behind a product barcode) for every product unless it's exempt.
Marketplace costs come in layers: a subscription or per-item fee, a referral fee on each sale, then delivery or fulfilment. On Amazon UK the referral fee is 15% in many categories, with different rates in others. Work out your margin per product before anything goes live.
We look at your products, prices and stock, recommend which marketplaces to start on and plan the launch in clear steps.
Marketplace launchesWe turn your existing product information into a feed that meets each marketplace's data and image rules, then upload and check every listing.
Product feedsWe help you open and configure each account in your company name. You approve everything before it goes live and can remove our access at any time.
Marketplace managementNew accounts are watched closely. Amazon, for example, expects a late shipment rate below 4% on orders you dispatch yourself. We keep an eye on those numbers so a busy week doesn't put your account at risk.
Account healthBook a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
