Beauty and wellness products sell well on marketplaces, but they're among the most tightly regulated categories. We handle approvals, compliant listings and stock with expiry dates in mind, so you can grow without putting your accounts at risk.
We prepare your approvals, write listings that sell within the rules and plan stock around expiry dates, so your products stay live. We can also get gift-friendly products into the right independent gift shops through retail and wholesale.
Marketplaces restrict beauty and health products, and getting approved takes the right paperwork.
A product description that promises too much can turn a cosmetic or supplement into an unlicensed medicine in the eyes of the law.
Expiry dates affect what fulfilment centres accept and what customers will buy. Short-dated stock ties up cash.
Huge reach for beauty and wellness, but Beauty and Health and personal care are categories that need Amazon's approval first.
Marketplace guideBeauty sells through demonstrations and creators, and selected Beauty and Personal Care categories have a reduced 5% commission at the time of writing.
Marketplace guideDebenhams takes applications for its marketplace, and beauty is one of its core categories alongside fashion, sport and homeware.
Marketplace guideUseful for established beauty and haircare ranges, with flexible listing formats and a broad UK audience.
Marketplace guideA UK general marketplace that can add sales for compliant ranges with complete product data.
Marketplace guideEvery cosmetic sold in Great Britain needs a Responsible Person with a UK address (not a PO box), a safety report from a qualified assessor and a product information file kept for 10 years. Products must be notified through the UK's Submit Cosmetic Product Notifications service before sale. Amazon points out that EU notification alone isn't enough.
Supplements must be sold as a "food supplement" with the recommended daily dose, a warning not to exceed it, a statement that they're not a substitute for a varied diet and a warning to keep them out of reach of young children. Only authorised claims on the GB Nutrition and Health Claims register may be used.
A product presented as preventing or treating disease can be classed as a medicine by the MHRA, and natural or herbal ingredients don't change that. Amazon UK also prohibits unlicensed products that make prohibited medicinal or health claims, so copy needs careful wording.
To sell food supplements on Amazon UK you must apply for approval and provide a GFSI, HACCP or GMP certificate for the manufacturer. Stock sent to Amazon's warehouses must have enough shelf life left to be used up in full, plus 90 days.
We prepare the documents marketplaces ask for, such as invoices, certificates and product photos, and manage the approval applications.
Account healthBenefit-led copy that stays inside cosmetics and health claims rules, with ingredients, usage and warnings set out clearly.
Listing optimisationWe plan replenishment so stock arrives with enough shelf life for marketplace rules and doesn't sit until it's too short-dated to sell.
Marketplace managementWe set up your TikTok Shop, list your products to its rules and get the account ready for creator and video-led selling.
Marketplace launchesBook a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
