Retail and wholesale

Get your products onto shop shelves, not just screens.

We pitch your range to independent shops and stockists that suit it, then handle samples, terms and reorders. Wholesale orders and stock sit in the same place as your marketplaces.

An independent gift shop
The problem

Physical shops are still where many people find products they did not know they wanted. But getting stocked takes time most product businesses do not have.

Polymerchant handles the shop side for you: finding stockists that fit, pitching, samples, terms and reorders. Wholesale stock and orders sit in your dashboard with every other channel, so one catalogue covers it all.

Finding the right shops

There are a great many independent shops in the UK, and only some of them suit your range. Working out which ones, and who to contact, takes days of research.

Pitching and chasing

Shop owners are busy. Pitches go unanswered, samples go missing, and follow-ups slip down your list while you run the rest of the business.

Orders in yet another place

Trade orders arrive by email, phone and spreadsheet, separate from your online sales, so stock gets double counted and reorders get missed.

Where your products could sit

Shops your customers walk into.

Independent gift shops

Good for well-designed, giftable products at a price people will spend on someone else: stationery, homeware, candles, accessories and small treats.

Garden centres

Many have grown well beyond plants. They suit garden tools and accessories, outdoor living, bird care, homeware, gifts and food and drink.

Pet shops

Suit treats, toys, beds, grooming products and accessories, especially where a product has a clear story or ingredient list owners care about.

Bookshops

Many independent bookshops sell more than books. They suit cards, stationery, puzzles, games and gifts that sit well beside a reading table.

Cycle and outdoor shops

Suit practical kit people want to see and handle first: bottles, bags, lights, clothing, tools and care products for bikes and outdoor gear.

Galleries and design stores

Suit products where design is the selling point: prints, ceramics, lighting, small furniture and objects made in limited runs.

How wholesale works

From first pitch to reorders.

1

Look at your range in the demo

In your 20-minute demo we look at your products, trade prices and capacity, and talk through which kinds of shops fit. You get a quote for retail placement afterwards.

2

Agree prices, terms and the pitch

We help you set trade prices, minimum orders and delivery terms, and prepare the pitch and samples. You approve all of it before anything goes out.

3

Pitch, sample and follow up

We contact shops that suit your range, send samples where it helps, answer their questions and follow up. You hear about every interested shop.

4

Fulfil and reorder

Trade orders and stock sit in your dashboard alongside your marketplaces. We keep in touch with your stockists and handle reorders.

Wholesale, sorted
  • Research into the shops and stockists that suit your range
  • Help setting trade prices, minimum orders and terms
  • Pitching to shops, with samples where it helps
  • Follow-ups, questions and first orders handled for you
  • Reorders managed with existing stockists
  • Wholesale stock and orders in the same dashboard as your marketplaces
FAQ

Retail questions.

How much does retail placement cost?
It is quoted separately after your demo, because it depends on your range and the shops you want to reach.
Do we need a trade price list?
Yes. Shops buy at a trade price and sell at a retail price, so both need to work. If you do not have trade prices yet, we help you work them out.
Who sends the stock to shops?
You do, or your fulfilment partner does, in the same way you ship other orders. We make sure each order, delivery date and invoice is clear.
Will shops undercut our website or marketplaces?
We agree a recommended retail price with you and share it with every stockist, so your prices stay consistent across shops and online.
Can we do retail without the online channels?
Yes. Talk to us in your 20-minute demo and we will quote for retail placement on its own or alongside your marketplace channels.

Want your products on a shelf? Let's talk about which shops.

Book a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.