We plan, run and improve your marketplace ads on Amazon, eBay and TikTok Shop, measured against your margins, with every budget agreed with you first.
We set budgets and targets from your real margins, run each channel's ads properly and cut what doesn't pay its way.
Automatic targeting and broad keywords can spend your budget on searches that never turn into sales. Without regular reviews of what shoppers actually searched, the waste builds up quietly.
Amazon says that to stay profitable, your ACOS (ad spend divided by ad sales) needs to be lower than your profit margin. If you don't know that number for each product, you can't tell a good campaign from a bad one.
eBay charges a percentage of the sale on general campaigns and per click on priority campaigns. TikTok Shop's GMV Max automates targeting, bidding and creative. Each needs its own approach.
Cost-per-click ads for individual products, shown in and alongside search results and on product pages. We structure campaigns by product and intent, review search term reports and add negative keywords to stop waste.
Ads featuring your brand name and several products, or a video, in placements including the top of search results. They're available to businesses enrolled in Amazon Brand Registry.
General campaigns charge an ad rate, a percentage of the total sale, only when an item sells within 30 days of a click on your ad. Priority campaigns charge per click within a daily budget. We set rates and bids by listing, not one rate for everything.
We run GMV Max campaigns, TikTok's automated ad type for TikTok Shop, launched in the UK in January 2025, and make sure they have strong product videos to work with.
We work out break-even ACOS from your margins and set a target for each campaign. We also track TACoS, ad spend as a share of all your sales, to see whether ads are growing your business overall or just buying sales.
Spend, sales, ACOS and TACoS by product and channel, with what we changed and why. Budgets never change without your sign-off.
We calculate break-even ACOS for each product from your costs, fees and price, and agree a monthly budget with you.
We build campaigns by product group and intent, starting with your best sellers and the products with healthy margins.
Each week, we adjust bids, add negative keywords, move budget to what's working and pause what isn't.
You see spend, sales and the effect on profit by channel in your weekly sales report and monthly review.
Book a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
