Wayfair doesn't work like Amazon or eBay. You supply at a wholesale cost and ship each order straight to the customer, while Wayfair sets the retail price. We handle the Partner Home setup, the catalogue detail and the daily purchase orders, so your account runs properly from the start.
We set up and run your Wayfair supplier account alongside your other channels, from catalogue data and inventory feeds to purchase orders and promotions, so it gets daily attention without taking yours.
Each product needs at least 3 images of 1000 by 1000 pixels or more, plus details like dimensions, weight, carton sizes, materials and wholesale cost. Wayfair says onboarding takes a few days with these ready and 2 to 3 weeks without them.
Wayfair sets retail prices with its own dynamic pricing system, and your wholesale cost is a major part of the formula. A base cost set without thought can cost you margin or keep you out of promotions.
Every order is a purchase order you pick, pack, label and ship, with inventory and lead times kept up to date. When stock drifts or lead times slip, customers notice.
We prepare your application, business details, banking and VAT information, and work through each Partner Home onboarding step with you.
Marketplace launchesWe build product data to Wayfair's specification and set up inventory updates through the portal or an automated EDI or API connection, so stock levels stay accurate.
Product feedsWe gather the images and write accurate specs, dimensions, materials and care details, so each product is complete when it goes live.
Listing optimisationWe help you set base costs that protect your margin, and judge when a lower cost for a promotion is worth it.
Pricing and Buy BoxWe manage incoming purchase orders, labels, tracking and cancellations so orders leave within your stated lead times.
Orders and customer serviceWhere your margin supports it, we run Wayfair's pay-per-click ads and report on what they return.
Marketplace advertisingBook a free 20-minute demo. We look at your products and the channels you sell on today, show whether Wayfair fits your range and what it would cost, and walk you through how a launch works.
We list what Wayfair needs for each product and fill the gaps in images, specs and costs before you apply.
We apply in your company's name and complete Partner Home setup, the drop-ship agreement, inventory feed and insurance, with your approval at each step.
Following Wayfair's own advice, we start with in-stock bestsellers, then widen the range and look at promotions, ads and CastleGate once you're selling.
Book a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
