Polymerchant

One catalogue, synced stock and every order in one place, across 26 marketplaces, retailers and social shops, plus the shops on your high street.

Book a 20-minute demo
Services
  • Marketplace management
  • Listing optimisation
  • Product feeds
  • Pricing and Buy Box
  • Account health
  • Orders and customer service
  • Marketplace launches
  • Retail and wholesale
  • Marketplace advertising
  • Competitor insights
  • Performance reporting
  • Brand protection
  • Shopify Collective
Marketplaces
  • Amazon
  • eBay
  • TikTok Shop
  • Etsy
  • OnBuy
  • Fruugo
  • Argos
  • B&Q
  • Tesco
  • The Range
  • Wilko
  • Wayfair
  • Debenhams
  • Integrations
Who we help
  • Already selling on marketplaces
  • DIY and tools
  • Electronics and electricals
  • Fashion and accessories
  • Handmade and personalised
  • Health and beauty
  • Home and garden
  • New to marketplaces
  • Pet products
  • Toys and gifts
Company
  • About
  • Retail and wholesale
  • Guides
  • Glossary
  • FAQ
  • Book a demo
  • Sign in

© 2026 TapMate LTD. Polymerchant is run by TapMate LTD, a company registered in England and Wales (company number 16353666). Registered office: 18 Gaunt Drive, Bramley, Rotherham, S66 3YJ.

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Polymerchant
Services
Run your channels
  • Marketplace managementDay-to-day running of your marketplace accounts
  • Listing optimisationTitles, images and keywords that get found
  • Product feedsClean product data and catalogue management
  • Pricing and Buy BoxCompetitive prices that protect your margin
  • Account healthPerformance metrics, policy warnings and appeals
  • Orders and customer serviceOrders, returns and buyer messages, on time
Grow
  • Marketplace launchesNew marketplaces, set up properly from day one
  • Retail and wholesaleGet stocked by shops you can walk into
  • Marketplace advertisingAmazon, eBay and TikTok Shop ads, run to a budget
  • Competitor insightsWhat competitors charge, sell and get wrong
  • Performance reportingOne clear report: what sold and what's next
  • Brand protectionBrand Registry, hijackers and copycat sellers
  • Shopify CollectiveSell through other UK Shopify stores
In-storeShelves you can walk intoWe place your products with independent shops and handle wholesale for you.Retail and wholesale →
Marketplaces
Online marketplaces
  • AmazonListings, Buy Box, Brand Registry and FBA
  • eBayBest Match, item specifics and eBay Shops
  • TikTok ShopCreators, shoppable video and LIVE selling
  • EtsyHandmade, personalised, vintage and original designs
  • OnBuyUK-founded marketplace with simple, published fees
  • FruugoSell abroad from one feed, translated for you
Retailer marketplaces
  • ArgosCurated marketplace, live since August 2026
  • B&QHome improvement marketplace on diy.com
  • TescoCurated marketplace on tesco.com, run on Mirakl
  • The RangeHome and garden marketplace with no monthly fee
  • WilkoReached through The Range Marketplace
  • WayfairSupplier programme for furniture and home goods
  • DebenhamsOnline department store run as a marketplace
All 26 channels →
Integrations
Resources
Guides
  • Amazon Brand RegistryAmazon
  • What is the Amazon Buy Box (Featured Offer) and how do you win it?Amazon
  • Amazon UK seller fees explainedAmazon
  • eBay vs AmazonStrategy
  • GTINs and barcodes explainedOperations
  • How to start selling on Amazon UKAmazon
All guides →
Who we help
  • Already selling on marketplacesFlat sales, stale listings or no time to manage
  • DIY and toolsPower tools, hand tools, hardware and building supplies
  • Electronics and electricalsTech, accessories, smart devices and appliances
  • Fashion and accessoriesClothing, footwear, bags, jewellery and accessories
  • Handmade and personalisedMakers, small-batch and made-to-order products
  • Health and beautySkincare, cosmetics, haircare, wellness and supplements
All industries →
Learn
  • FAQPricing, contracts and how it works
  • GlossaryMarketplace terms in plain English
  • About PolymerchantHow we work and what we stand for
Sign inBook a demo
Run your channelsMarketplace managementListing optimisationProduct feedsPricing and Buy BoxAccount healthOrders and customer service
GrowMarketplace launchesRetail and wholesaleMarketplace advertisingCompetitor insightsPerformance reportingBrand protectionShopify Collective
All services →
Online marketplacesAmazoneBayTikTok ShopEtsyOnBuyFruugo
Retailer marketplacesArgosB&QTescoThe RangeWilkoWayfairDebenhams
All marketplaces →
Integrations
GuidesAmazon Brand RegistryWhat is the Amazon Buy Box (Featured Offer) and how do you win it?Amazon UK seller fees explainedeBay vs AmazonGTINs and barcodes explainedHow to start selling on Amazon UK
Who we helpAlready selling on marketplacesDIY and toolsElectronics and electricalsFashion and accessoriesHandmade and personalisedHealth and beauty
LearnFAQGlossaryAbout Polymerchant
All resources →
Book a 20-minute demoSign in
Home/Services/Brand protection
Brand protection

Keep control of your listings and your brand name.

We set up the brand protection tools each marketplace offers, watch your listings for new sellers and unwanted changes, and report infringements through the proper routes.

Book a 20-minute demoAll services
The problem

On Amazon, sellers of the same product share one product page, so other sellers can add their offers to yours, including some that aren't genuine.

We use each marketplace's own protection tools, monitor your listings and act quickly when something changes.

Hijacked listings

A hijacker is another seller who adds an offer to your product page, sometimes with a copy or a counterfeit. If their offer is cheaper, it can take the Buy Box, the main Add to Basket button, away from you.

Content you didn't write

Other sellers can contribute product data to shared product pages, so your title, images and description can change without your say-so.

Copycats on every channel

Copies can turn up on eBay and other marketplaces too, each with its own reporting process. And a customer who receives a copy may still review your product.

What we do

What's included. Done by the people you talk to.

Amazon Brand Registry

Brand Registry is free. To join, you need a registered or pending trademark for your brand name or logo, from a government trademark office in a country with an Amazon store, and your brand name permanently on your products or packaging. We prepare the application with you.

Locking your listing content

Amazon says Brand Registry locks listing content against unauthorised edits. We then keep your titles, images and descriptions accurate and correct anything that slips.

Reporting infringements

Brand Registry includes Amazon's Report a Violation tool for suspected IP infringement. We gather the evidence, such as listing screenshots and test purchases, and file reports with your approval.

Counterfeit tools

Transparency puts a unique serial code on every unit so only authenticated items can be sold, and Project Zero lets you block and remove counterfeit listings directly. We'll tell you honestly whether they're worth it for your products.

eBay VeRO

On eBay, intellectual property rights owners report infringing listings through the Verified Rights Owner (VeRO) programme, and can publish a profile setting out their policies. We set this up and handle reports for you.

Genuine resellers versus copies

Not every other seller is a counterfeiter. Some are resellers with genuine stock from your own distribution. We help you work out which is which, because the right response is different.

What you get
  • Product pages showing the content you approved.
  • Unwanted sellers spotted and dealt with through the proper channels.
  • Access to Amazon's brand tools, from A+ Content to Sponsored Brands ads.
  • A clear record of every report filed and what happened next.
How it works

From first call to running.

1

Check your position

We review your trademarks, your current listings and who else sells your products on each marketplace.

2

Register

If you have a registered or pending trademark, we enrol you in Brand Registry and set up VeRO on eBay. If you don't, we explain your options.

3

Clean up

We correct listing content and report clear infringements, with your approval.

4

Monitor

We keep watching your listings for new sellers and unwanted changes as part of our regular checks.

Where we do it

Amazon

Marketplace guide →

eBay

Marketplace guide →

TikTok Shop

Marketplace guide →
FAQ

Brand protection questions.

Do we need a trademark?
For Amazon Brand Registry, yes. You need a registered or pending trademark for your brand name or logo, issued by the relevant government trademark office. A pending application is enough to apply, so you don't have to wait for registration to finish.
Can you remove every other seller from our listing?
No, and nobody honest can promise that. If someone is selling counterfeits or infringing your trademark, we report it. If they're selling genuine stock they bought legitimately, an IP report isn't the right tool, so we look at your distribution and pricing instead.
Is Brand Registry free?
Yes. Amazon doesn't charge to enrol, and you can enrol even if you don't sell on Amazon yet. The cost is in the trademark itself, which you pay to the trademark office.
What else does Brand Registry give us?
As well as protection tools, enrolled businesses can use A+ Content, a free Brand Store, Sponsored Brands ads and Brand Analytics, which shows trends in customers' searches and purchases. See listing optimisation.
What about eBay and other marketplaces?
eBay's VeRO programme lets intellectual property rights owners report listings that infringe their rights. Other marketplaces have their own reporting routes, and we use whichever applies where you sell.

Related services.

Account health

Performance metrics, policy warnings and appeals

Read more →

Listing optimisation

Titles, images and keywords that get found

Read more →

Pricing and Buy Box

Competitive prices that protect your margin

Read more →

See where your products could sell. In 20 minutes.

Book a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.

Book a 20-minute demoWhat we do