Marketplaces bring buyers looking for something made with care, but each one has its own rules on what counts as handmade, how personalisation works and what you have to take back. We set up and run your shops so the admin doesn't eat your working week.
We set up and manage your marketplace shops, keep them within each platform's rules and price every product with all the fees in view. We can also get your work into the right independent gift shops, galleries and design stores through retail and wholesale.
Personalised orders need clear options and quick replies. Unclear listings lead to wrong details, remakes and unhappy customers.
Etsy and Amazon Handmade each set their own standards for what can be sold, and listings that don't meet them can be removed.
Listing, transaction, payment and advertising fees stack up on every sale. Without checking, a good product can end up barely profitable.
The natural home for handmade. Etsy's Creativity Standards allow items made, designed, handpicked or sourced by the seller.
Marketplace guideAmazon Handmade is application-only. The £25 a month (plus VAT) plan fee is waived for approved sellers after the first month, with a 12.24% referral fee.
Marketplace guideFlexible listing formats suit one-off pieces, small batches and made-to-order items, and reach a broad UK audience.
Marketplace guidePersonalised gifts and behind-the-scenes production make strong short videos, which is how many products get found on TikTok Shop.
Marketplace guideSells into over 40 countries, and doesn't require barcodes for personalised or custom-made products.
Marketplace guideEtsy only allows items made by the seller, designed by the seller (including designs produced by a production partner), handpicked by the seller (such as vintage) or sourced by the seller (such as craft supplies and items personalised with a buyer's own text or image). Production partners must be disclosed, with accurate dispatch information.
Online buyers usually have 14 days to cancel an order, but that right doesn't apply to goods made to the customer's specifications or clearly personalised. Make sure your listings and shop policies say which items this covers.
Making goods for sale is a sign you're trading as a business, and products you sell to consumers must be safe. Some items have their own rules: handmade toys fall under the Toys (Safety) Regulations 2011, and OPSS says regular marketplace sellers are not exempt.
At the time of writing (October 2026), Etsy charges a listing fee per item and a 6.5% transaction fee on the item price plus delivery and gift wrap, plus a UK payment processing fee of 4% + £0.20. Offsite Ads take 15% of the sales they bring in, or 12% once a shop passes $10,000 a year in sales, at which point they can't be switched off.
We set up your Etsy shop or Amazon Handmade application and check listings, production partner details and policies against each platform's standards.
Marketplace launchesClear personalisation fields, character limits, examples and options, so customers give you the right details first time.
Listing optimisationWe price each product with listing, transaction, payment and advertising fees in view, so you know your real margin on every sale.
Pricing and Buy BoxWe handle routine buyer messages and order updates, and pass personalisation questions to you quickly.
Orders and customer serviceBook a free 20-minute demo. We look at your products and where you sell today, show you the channels worth adding and walk you through a launch. You get a clear quote afterwards. No cost, no obligation.
